Narcissism has given itself a new name: socialism. It shouldn’t come as any surprise that the generation that has grown up scrolling through social media feeds tends to be self-obsessed. This is evident in fewer marriages, lower birth rates, and a greater likelihood of mental illness. Politically, it is reflected in the alarming percentage of young people who have favorable views of socialism.

Over the past few months, members of the Democratic Socialists of America have found success in political races across America. Whether it’s Zohran Mamdani’s cadre of candidates in New York City or Colorado’s Melat Kiros, it seems like no place is safe from the DSA’s growing influence.

The party’s prospects improved markedly after Mamdani’s victory in the New York City mayoral race last year. When he launched his campaign in October 2024, the DSA’s city chapter maintained a steady membership of about 5,000, and had only about 50,000 members nationally. But after Mamdani’s victory, NYC’s chapter tripled, while the national party doubled, hitting the 100,000 mark in February. This happened as the DSA shifted its recruitment strategy, no longer relying on anger but preying on the egocentrism of today’s youth as it ramped up its focus on college campuses.

The Mamdani campaign’s many viral moments helped turn out the youth vote. His strong social media presence carried him across the finish line in America’s largest city. Other DSA candidates such as Claire Valdez and Abdul El-Sayed adopted Mamdani’s winning strategy. They are gaining social status and expanding their voting blocs by putting themselves at the forefront of their campaigns.

The DSA candidates are having success because they aren’t painting themselves as politicians—they’re becoming influencers. Their rallies look like nightclubs; they surround themselves with celebrities; and their TikToks show them enjoying an idyllic, manicured vision of the cities they represent. Their young followers aren’t being shown homeless encampments or violent drug addicts attacking their fellow citizens. Instead, DSA candidates shield them from the dangerous effects of the failed policies they would only accelerate.

I often hear older conservatives who grew up during or shortly after the Cold War ask the question, “Can’t these socialist kids see their city crumbling around them?” Indeed, they can. They see the graffiti, the unsafe public transportation, and the street takeovers. They choose to ignore these realities or blame them on “capitalism” as they look with awe at Zohran Mamdani joyfully walking shoulder to shoulder with his fellow New Yorkers on his way to get a poppy seed bagel. They’re caught up in his smile as he reads to a class of preschool children or encourages people to relinquish private property for the greater good.

The DSA operates like any social media influencer, showing its audience how good life could be if they buy the right product, and in this case, that product is a trendy, Instagram-ready brand of socialism.

Perhaps no one has embodied the socialist influencer mindset more robustly than Hasan Piker. He has amassed a large following through daily, hours-long live Twitch streams, where he talks about communist theory and chats with his ever-growing group of followers. Piker has been constantly seen with liberal elites and even made an appearance at Vanity Fair’s Oscar party, where he dressed like a chic Chairman Mao. He posts photos of himself thoughtfully “reading” Lenin or wearing expensive suits at Free Palestine rallies.

But for all of Piker’s radicalism, such as saying that the streets should “soak in red capitalist blood,” he could fairly be described as a Communist MrBeast.

Piker and Mamdani represent the sinister narcissism underpinning the burgeoning socialist movement. Young people are obsessed with themselves: a recent Morning Consult poll found that 86% of respondents want to be influencers, the fourth most popular career aspiration for Americans between the ages of 13 and 38.

Socialism is rising in popularity because it allows today’s youth to engage in the self-absorption of influencer culture while also enjoying the faux-moral superiority of Communist propaganda. It is a match made in hell. Kids looking to build audiences need only post about abolishing ICE or implementing rent control. Never mind that their iPhones and Instagram feeds were created by the very people and corporations they rail against. What matters is that they see their own image reflected in every inch of the world.